4 GM Vehicles, Stars of Transformers

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General Motors has recently hosted its sixth annual "ten" pre-Oscar fashion event at Paramount Pictures in Hollywood with four new movie star guests namely Bumblebee(TM), Autobot Jazz®, Autobot Ratchet® and Ironhide® ---creations of DreamWorks Pictures and Paramount Pictures in partnership with Hasbro's forthcoming July 4th action-adventure release--Transformers(TM).

Bumblebee is the Transformer character that changes from the classic Chevrolet Camaro and one of the main characters in the chronicle of aliens who takes the mechanical forms when they are on earth. The Autobot Jazz converts from a Pontiac Solstice in a hardtop format while Autobot Ratchet takes the form of a Hummer H2 that looks like a modified rescue vehicle. Ironhide transforms to a GMC TopKick medium duty truck. All of these characters are casts of the live-action blockbuster "Transformers" which are to be shown this summer specifically on July 4.

News about the roles that the GM vehicles play in the movie has been spreading since the preview of new Camaro was seen in Paramount's newest "Transformers" trailer which started appearing in theaters last Dec. 20, 2006. The movie trailer of the "Transformers" in Yahoo has become one of the most-viewed trailers and contains pictures of the GM vehicles that are included in the movie such as the H2, Solstice and GMC TopKick medium duty truck.

According to Mike Jackson, GM North America Vice President, Marketing and Advertising, "Transformers' is a compelling project and offers us a global platform for marketing GM products and building brands. It represents the perfect intersection of entertainment, marketing and design."

But why feature GM vehicles in Transformers? Here's what Michael Bay, the film's Director has to say, "The first time I saw the new Camaro, while touring the GM Design Center, I knew immediately that it would be a perfect Bumblebee. It's got beautiful lines and a classic, timeless look. There were no other cars that came even close. I have has a great working relationship with GM for many years and am psyched to be working with them on Transformers."

Gerry Rich, President of Worldwide Marketing at Paramount Pictures further added, "We are thrilled to be working with GM on this incredible and action-packed film. Having integrated the cars as characters in the film is truly an innovative concept that will make the movie into an important event to remember as part of the celebration of the 4th of July."

The movie Transformers(TM) did not only showcased remarkable GM designs but also displayed the unparalleled quality of GM vehicles starting from its auto parts components and accessories like its lines of GM bumper covers up to its matchless road performance.

Game (FR) Review Feature Office 2010